Dear Christian Audigier:
I will admit that when I first began to see the Ed Hardy line of clothing I thought, "Hmmmmm, interesting and I somewhat dig it" but that was a long, long time ago.
Today, while at the gas station to purchase some M&Ms for my Kidlet as an after school surprise I noticed the endless supply of Ed Hardy lighters, Ed Hardy car scents, Ed Hardy incense, Ed Hardy energy drinks, etc. What the hell is up with that?
Look, I have been in marketing the majority of my adult career and there is something called, "overkilling your brand". You, my friend have succeeded in that department.
The brand was semi cool to the West Coasters. I rarely saw a college educated man in Texas walking around on a Saturday to get his morning latte sporting the your brand but again, I thought it was kind of a modernized Von Dutch (you killed that brand as well) which was at one time kind of hip. That was mostly due to Mr. Ashton Kutcher.
I also would like to inquire your ability to bring people on to serve as consultants to your team. Jon Gosselin? Really? What a total douche! You want him to work with you on a line for kids? He has 8 of them and mostly they are sporting a fairly normal Childrens Place or Gap outfit. I am sure that Kate will not allow her posse to walk around town with the lion and crown outlined in gold along with Don Ed Hardy's signature. I see that happening as much as I see her allowing the 3 sextuplet boys to get diamond earrings in both ears so that they look even more like their dumb ass dad.
Back to the point of this letter.......throttle back and focus!
Have a great day with your millions of dollars and feel free to write back. In fact, I invite a response.
Love,
The Marketing Diva
True until the end. LOL. read more
on Dear Vox, I have been a very bad blogger......